Case Study

Art Direction | Concept Pitch & Presentation | Print & Digital Design | Social Media

Client: AdventHealth
Copywriter: Johanna Price

Objective

Create a volume-driving campaign for AdventHealth’s Rocky Mountain Region that promoted women’s health services including OB/GYN, gynecology, mammography, midwifery, and general women’s care across digital, print, and environmental channels, including display ads at DIA.

Challenge

The campaign needed to unify multiple women’s health specialties under one cohesive brand system while still giving each service line its own distinct identity. The creative also needed to feel approachable, emotional, and scalable across many touchpoints.

Process

I developed a flexible campaign system built around AdventHealth’s signature blue foundation, with unique accent colors assigned to each specialty for quick recognition and clarity. Portrait-style imagery of real women helped create an authentic, optimistic tone centered around life stages, wellness, and motherhood.

Solution

The final campaign combined emotional storytelling with a scalable visual system that worked across digital ads, print collateral, and airport displays. The color-coded approach created consistency across the campaign while allowing each specialty to stand apart.

Impact

The campaign strengthened awareness of AdventHealth Women’s Health services across Colorado while creating a cohesive experience across all patient touchpoints. The flexible system also established a foundation for future women’s health marketing initiatives in the region.