Clean Juice
Visual Storytelling for Seasonal Promotions and Customer Engagement
Case Study
Art Direction | Graphic Design | Marketing Collateral | Social Media Design
Objective
Create fresh, on-brand marketing assets that highlight Clean Juice’s organic offerings while appealing to health-conscious consumers. The work needed to reinforce the brand’s position as a modern, approachable lifestyle choice across both print and digital touchpoints.
Challenge
Clean Juice required creative that could capture its bright, energetic personality while staying consistent with brand standards. Assets had to balance playful, health-driven messaging with clean design that worked across multiple platforms and formats.
Process
Brand Alignment: Reviewed Clean Juice’s brand guidelines to ensure typography, color palettes, and photography direction felt true to their established identity.
Asset Development: Designed a suite of print and digital materials, including in-store signage, promotional graphics, and social media content.
Creative Direction: Emphasized bold, uplifting typography paired with fresh photography and iconography to highlight seasonal ingredients and product benefits.
Collaboration: Worked alongside the client to ensure assets supported campaign goals and could be easily adapted for future promotions.
Solution
A cohesive set of deliverables that brought Clean Juice’s brand to life through bright visuals, engaging copy placement, and clear calls to action. The creative carried seamlessly from in-store to digital, giving the customer a consistent experience at every touchpoint.
Impact
The refreshed marketing materials increased visibility for seasonal promotions, strengthened customer connection with the brand, and positioned Clean Juice as a standout in the competitive health and wellness space.
