WKLY Emails for JCPenney
Case Study
Email Design
Objective
Deliver weekly promotional WKLY emails that drove traffic, highlighted fashion trends, and showcased seasonal campaigns across multiple categories. The emails needed to balance JCPenney’s brand guidelines with engaging, shoppable design that worked seamlessly across devices.
Challenge
The WKLY emails had to capture customer attention in crowded inboxes while showcasing both promotions and current fashion trends. Each email needed to balance trend highlights with multiple product categories, creating a design that felt editorial yet adaptable to quick weekly turnarounds.
Process
I designed flexible templates that incorporated bold promotional banners, lifestyle photography, and trend-forward sections that spotlighted new collections. Each week’s creative was adapted to campaign priorities such as holiday themes, back to school, or trend-driven fashion edits. Mobile optimization was a priority, and the designs rendered beautifully across devices.
Solution
The WKLY emails featured clean layouts with modular sections for easy updates, blending promotional urgency with trend highlights. Fashion features were showcased alongside seasonal storytelling and cross-category promotions, creating a mix of editorial and retail energy. Consistent use of typography, color, and imagery reinforced JCPenney’s brand while keeping content fresh week to week.
Impact
The refreshed WKLY email design elevated JCPenney’s digital marketing, driving traffic and engagement while positioning the brand as both promotional and trend-relevant. Highlighting fashion trends helped the emails feel more editorial and inspiring, while modular promotional sections supported weekly sales objectives across multiple categories.
