Publix Bread of The Month
Fresh-Baked Storytelling Across Every Channel
Case Study
Art Direction | Signage | Social Media
Credits: Photography byMark Batson | Food styling by Mikki Knowles
Objective
Develop a multi-channel campaign that highlighted Publix’s Bread of the Month program, showcasing the scratch-made quality of the bread while encouraging customers to try each new feature.
Challenge
Increase awareness of Publix’s Bread of the Month program and communicate that each featured bread is scratch-made and baked fresh daily in-store.
Process
Delivered a consistent message across multiple channels, reinforcing Publix’s fresh-baked positioning and driving greater customer awareness and engagement with the Bread of the Month program.
Solution
Created a cohesive visual campaign that celebrated the quality and freshness of the bread through warm photography, natural color palettes, and inviting typography. Designed assets for in-store and digital touchpoints, including point-of-purchase signage, email marketing, weekly ads, digital display ads, and social media content for Facebook, Instagram, and Pinterest.
Impact
Delivered a consistent message across multiple channels, reinforcing Publix’s fresh-baked positioning and driving greater customer awareness and engagement with the Bread of the Month program.
