Frontline powered by Xcite Automotive
Brand guidelines and sales tools
Case Study
Graphic Design | Brand Guidelines Development | Presentation Design | Marketing Collateral
Objective
Refresh and expand brand guidelines to create a more cohesive and scalable brand system for Frontline while aligning it with the parent Xcite Automotive brand. Deliver supporting marketing and presentation materials to strengthen client communications and sales.
Challenge
Frontline had an existing style guide, but it lacked depth and consistency. The relationship between the Frontline and Xcite marks was unclear, and brand collateral felt fragmented. The challenge was to refine and expand the guidelines, clarify brand hierarchy, and create polished tools that internal teams could use across touchpoints.
Process
Reviewed existing guidelines and identified opportunities to improve clarity and structure. Expanded and refined the system to cover updated color palettes, logo usage, and how the Frontline mark works in concert with the Xcite mark. Defined value propositions, high-level target audience insights, and messaging frameworks. Built new sections including “Who We Are,” audience and messaging, and photography/texture guidelines. Applied these updates to create refreshed collateral including business cards, a sales slick PDF, and a PowerPoint template with flexible layouts.
Solution
Delivered a comprehensive style guide update that clarified the relationship between Frontline and Xcite Automotive while strengthening Frontline’s standalone brand presence. Created polished collateral and presentation materials that reinforced consistency and gave the sales team professional, on-brand tools to engage clients.
Impact
The refreshed guidelines and marketing tools provided Frontline with a unified brand identity, improved communication clarity, and stronger alignment with Xcite Automotive. The work enhanced credibility with target audiences, supported sales efforts, and laid the foundation for consistent brand growth.
