Exero Medical
Case Study
Graphic Design | Presentation Design| Brand Guidelines Development | Template Creation
Objective
Create foundational brand guidelines and a professional PowerPoint template to establish consistency across Exero Medical’s presentations and marketing communications.
Challenge
Exero Medical had a logo but no supporting brand system. Presentations and social media content lacked structure, consistency, and a cohesive voice, making it difficult to present a polished, professional image to investors, partners, and customers.
Process
Reviewed existing board materials and marketing touchpoints to identify gaps and needs. Built a brand system around the existing logo by defining typography, color palette, and visual hierarchy. Expanded guidelines to include visual elements, social media design, and copywriting frameworks. Collaborated on refining color options and tested layouts for readability and clarity. Designed and finalized a flexible PowerPoint template with master slides for multiple use cases.
Solution
Developed a cohesive brand system that included typography, color palette, visual elements, and rules for application. Extended the guidelines to cover social media content and copy headlines, ensuring both visual and verbal consistency across platforms. Built a scalable, professional PowerPoint template with flexible layouts to strengthen investor-facing and internal presentations.
Impact
Delivered Exero Medical its first structured identity system, creating consistency across board presentations, social media, and external marketing. The new guidelines elevated the brand’s professional presence, reinforced credibility with investors and stakeholders, and provided scalable tools to support future growth.
