Pet Meds - Publix Pharmacy
Building Awareness of Pet Prescriptions Across Channels
Case Study
Art Direction | Graphic Design | TV Spot
Credits: Animation by Christopher Sosa
Challenge
Publix Pharmacy wanted to raise awareness that customers could conveniently fill pet prescriptions at the same place they trust for their families. The challenge was to stand out in a competitive pet care market and share this message quickly and memorably across multiple channels.
Process
I collaborated with the creative team to concept and direct an animated TV spot for Hulu. Animation gave us flexibility to tell a playful story that felt warm and approachable. I then adapted the campaign into store signage, social media posts, digital display ads, and website assets. Each format was built with consistent visuals and messaging so the campaign connected across every customer touchpoint.
Solution
We launched three animated Hulu TV spots supported by a full suite of assets. These included point of purchase signage, owned media channels, digital display ads, Facebook and Instagram posts, and website content. Each piece reinforced the core message of convenience and trust with a cohesive look and feel.
Impact
The campaign expanded awareness of Publix Pharmacy’s pet medication services. The animated TV spots captured attention and made the offering approachable. The multi channel rollout extended reach in store and online. Publix was positioned as a trusted destination for both family and pet health needs.