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Case Study
Out-of-Home Advertising
Challenge
Communicate the brand message quickly and clearly within a limited viewing window while ensuring strong legibility, bold visual impact, and consistency across large-format placements.
Process
Developed concepts built around concise messaging, strong hierarchy, and high-contrast visuals optimized for distance viewing. Focused on simplifying the layout and scaling typography for maximum readability in real-world conditions.
Solution
Designed a bold, eye-catching posters and billboards that highlight the brand and core offering at a glance. Used large-scale typography and a clean composition to ensure quick comprehension and strong visual presence.
Impact
Delivered a cohesive out-of-home campaign that strengthens brand awareness, performs effectively in fast-paced environments, and maintains clarity and recognition across multiple formats.