Tupperware
Selling Through Storytelling and Design
Case Study
Graphic Design | Art Directing Photoshoots | Social Media | Print Design | Marketing Collateral
Credit: Photography by Bill Peck | Photography by Rey Villavicencio | Styling by Bert Silkwood
Challenge
Tupperware needed refreshed materials that were both functional and inspiring. Brochures had to clearly communicate product benefits while aligning with a global brand system. Social media required visually engaging content that captured attention quickly and encouraged product use in everyday life.
Process
Collaborated with product and marketing teams to review guidelines and identify key product stories. Art directed photoshoots with food styling and talent, ensuring products were presented in natural, relatable ways. Designed brochure layouts that combined practical product information with clean, modern visuals. For social media, developed bold, scroll-stopping graphics optimized for multiple platforms, while ensuring consistency with Tupperware’s brand identity.
Solution
Delivered a set of custom brochures and social content supported by art-directed lifestyle photography. Photoshoots were styled to show products in real-life settings, with curated food styling and talent direction that made the imagery approachable and aspirational. Brochures were designed for clarity and ease of use, while social media graphics leveraged bright, dynamic visuals to spark engagement.
Impact
The custom brochures provided consultants and customers with a reliable sales tool that was easy to use and on-brand. Social media content, enhanced by lifestyle photography, boosted visibility, built stronger audience connections, and reinforced Tupperware’s position as a household name.
