Balto AI
Making Real-Time AI Feel Relatable
Case Study
Website Hero Redesign | Social Media
Challenge
Balto, a real-time AI guidance platform, needed fresh ad creative that showcased the product’s key features and benefits. The challenge was stepping outside traditional B2B visuals to create work that not only looked modern and engaging, but also made AI feel approachable and relatable across social and web.
Process
Concept exploration focused on balancing clarity with human connection. The social posts highlighted Balto’s features in quick, scroll-stopping ways that felt native to Facebook and Instagram. For the website, both mobile and desktop hero sections were reimagined with bold typography, clean layouts, and user-friendly design that emphasized the platform’s value in a way that felt clear and welcoming.
Solution
Social media ads were produced with eye-catching graphics and approachable messaging tailored to each platform. Alongside this, a redesigned website hero for mobile and desktop created a stronger first impression, positioning Balto as a forward-thinking yet human-centered AI solution while staying true to its brand identity.
Impact
The new creative elevated Balto’s digital presence and helped position the platform as both innovative and approachable in a competitive market. The social posts captured attention in-feed while the redesigned website hero improved Balto’s ability to communicate value at a glance, making AI guidance feel less intimidating and more human.
