Vacation Shop
Case Study
Art Direction | UI/UX Design | Digital Design | Responsive Web Design
Objective
Create an engaging digital shopping experience for JCPenney’s Vacation Shop that inspires trip planning while driving product discovery and conversion across desktop and mobile.
Challenge
Translate a seasonal, lifestyle-driven concept into a clear and highly shoppable experience.
Process
Developed wireframes and designed responsive layouts that prioritized mobile-first behavior and quick scanning. Built a flexible UI system to support curated product groupings and lifestyle storytelling. Partnered with cross-functional teams to ensure alignment between merchandising goals, campaign timing, and brand standards.
Solution
Delivered a vibrant, modular digital experience that blended editorial-style visuals with clear shopping paths. Strong visual hierarchy, bold imagery, and concise CTAs guided users through categories, outfit-building moments, and vacation-ready essentials. Components were optimized to adapt seamlessly across screen sizes.
Impact
The Vacation Shop created a cohesive seasonal destination that made it easier for customers to browse, plan, and shop. The scalable templates allowed the internal team to refresh content quickly while maintaining consistency.