FWEA Event
Case Study
Illustration | Graphic Design | Merch | Collateral
Objective
Develop a custom illustrated t-shirt for the Florida Water Environment Association event that created a strong, memorable presence for Carollo. Extend the visual concept across a pull-up banner, weekly email, and flyer template to deliver a cohesive event campaign that highlighted sponsors and maintained a clean, modern brand experience.
Challenge
The event materials needed to stand out in a busy conference environment while keeping sponsor logos highly visible and clearly organized. The design had to balance a bold, engaging illustration with a structured, minimal layout that ensured legibility across apparel, large-format signage, and digital communications. All assets also needed to be flexible for quick updates and future reuse.
Process
I created a custom illustration inspired by the water industry and the energy of the event that could scale across multiple formats. Surrounding layouts were built to prioritize hierarchy, whitespace, and clarity. Sponsor logos were carefully grouped and aligned for maximum visibility without overwhelming the design.
Solution
The final designs featured clean, modern layouts that held attention while keeping sponsors front and center. The illustrated t-shirt became a recognizable on-site brand element, supported by a cohesive set of collateral that reinforced Carollo’s presence before and during the event.
Impact
The unified event campaign elevated Carollo’s visibility at FWEA and created a polished, professional experience across every touchpoint. The clean hierarchy and intentional sponsor placement improved readability and engagement, while the flexible templates provided long-term value for future events and outreach.
